In a testament to the evolving landscape of the Indian and Pakistani startup ecosystems, several celebrities from Bollywood and beyond, alongside notable figures from the Pakistani entertainment industry, have delved into startups this year. Here are some popular ones that caught their fans’ attention:
Bollywood diva Kareena Kapoor co-founded Quench Botanics, a Korean skincare brand, and made an investment in Pluckk, a direct-to-consumer fruits and vegetables brand.
Akshay Kumar, in a strategic move, entered the men’s personal care segment through a joint venture with The Good Glamm Group. He, along with cricketer Virender Sehwag, also joined unspecified investors in backing Two Brothers Organic Farms®, an agritech startup.
Alia Bhatt expanded her investment portfolio by joining SuperBottoms, a baby and mom care brand, not to mention her venture into kidswear and maternity wear with Ed-a-Mamma, which was later acquired by Reliance Retail.
Deepika Padukone silently invested in Blue Tokai Coffee Roasters’ Series B funding round through her entity, Ka Enterprises, showcasing her diverse investment interests in the consumer market.
Ayesha Omar transitioned from the entertainment industry to the fashion sector, unveiling her own clothing line, featuring classic pieces that reflect her distinct taste.
TikTok couple Kanwal and Zulqarnain made headlines by acquiring a hotel in Phuket, Thailand, marking a significant venture into the hospitality industry.
Aliza Sultan, ex-wife of actor Feroze Khan, stepped into entrepreneurship with the launch of her sleepwear clothing brand named Manifest.
Popular TV host Kiran Khan unveiled an affordable everyday ethnic jewelry brand called “Kosmic,” diversifying her presence in the lifestyle market.
This wave of celebrity investments not only underscores the growing allure of startups but also highlights the entertainment industry’s pivot towards entrepreneurial endeavors.
